Research article

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Scale Development of Sustainable Tourism Development from The Perspective of Total Quality Management Xiangdong Kong and Sirinya Wiroonrath In Press, Corrected Proof, Available online 26 Jun 2024  Download PDF  Article preview Cite Abstract Sustainable tourism development (STD) is an essential component of the circular economy and has garnered significant attention from governmental agencies and the academic community worldwide. However, existing research has mostly focused on the protective development of tourism resources, lacking breakthroughs in management methods, especially measurement indicators. This study adopts an innovative approach, integrating bibliometric analysis, interview, and questionnaire survey to construct a multidimensional item pool for the influence of total quality management (TQM) on STD, utilizing various methods including exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) to perform the validity verification of the TQM-STD scale. With the support of bibliometric analysis and expert knowledge, we construct a TQM-STD scale system consisting of five dimensions: full participation (FP), whole process management (WPM), comprehensive management (CM), overall perception (OP), and tourism benefits (TB), comprising 30 items. This system serves as an accurate and effective measurement tool. This research provides theoretical exploration for the effective identification of STD influencing factors and offers crucial insights for improving the management strategy of STD at the tourist attraction scale. This study represents an attempt to apply project management principles to the management of tourist attractions. The developed scale provides a practical measurement tool for sustainable development in tourist attractions, enriching concepts and methods in tourist attraction management and expanding the application of TQM.
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Navigating Spin-Off Decisions: The Role of Key Factors Support in Thai Universities Chanisa Maneerattanarungrot, Mullika Sungsanit, Apisara Wichean, Bongse Varavuddhi Muenyuddhi, Wiwat Nuansing, Lars Andersson and Ekburus Boonsoy In Press, Corrected Proof, Available online 12 Sep 2024  Download PDF  Article preview Cite Abstract The study investigates academic spin-off ventures in Thai universities, with a particular focus on the perception of university intellectual property support, funding support, attitudes towards intellectual property knowledge, and the perceived influence of funding resources on spin-off decisions. A positive correlation exists between favorable intellectual property knowledge and spin-off engagement, suggesting the need for educational programs to enhance awareness. Perceived funding resources significantly impact spin-off decisions, emphasizing the importance of accessible financial support. Collaboration between universities and stakeholders is vital to providing diverse funding opportunities, including government grants and venture capital. While institutional support lacks statistical significance, personal beliefs heavily influence spin-off decisions. These insights are crucial for fostering a thriving spin-off ecosystem in Thai universities, with implications for economic and societal development. Recommendations include investing in faculty and researcher education on intellectual property and ensuring diverse funding sources are available to effectively support academic spin-off ventures.
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An Exploratory Study of the Effect of Entrepreneurial Marketing Orientation on Performance in the Context of Community Enterprises in Thailand Subchat Untachai, Phana Dullayaphut, Jiraporn Junla and Chanapha Bast In Press, Corrected Proof, Available online 8 Oct 2024  Download PDF  Article preview Cite Abstract This study investigates the impact of entrepreneurial marketing orientation on the performance of community enterprises in Thailand. The purpose of this study is to examine the effect of entrepreneurial marketing orientation on the performance of community enterprises and determine the entrepreneurial marketing orientation among community enterprises in Thailand as a case study. To assess the performance of these community enterprises, including investigating the relationship between entrepreneurial marketing orientation and the performance of community enterprises and identifying the dimensions of entrepreneurial marketing orientation (EMO) that have the most significant impact on performance, data were collected from the micro-community enterprises (MCE) members with an initial list of 1,270 small and micro community enterprise (SMCEs) and were empirically compared to hypothetical data. Integration of market orientation (MO) in Narver and Slater’s model encourages practitioners to embed entrepreneurial orientation (EO) and MO development plans. Structural equation modeling is done in the entrepreneurial marketing (EM) model. The findings indicated that the overall EMO has direct causal influences on consumers, including competition, coordination, risk-taking, autonomy, innovation, and proactive components. Competing models offer alternative confirmatory factor analysis explanations.