Research article

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Lean manufacturing : Effects on accounting Danuja Kunpanitchakit Pages 1 - 9    Download PDF  Article preview Cite Abstract Lean manufacturing is based on lean concept which has the objectives of waste elimination and customers? perspective value creation. Accounting for organizations applying learn manufacturing has to change its role to support and enhance the successful learn manufacturing application. Also, accounting has to provide useful information and incongruence with learn manufacturing concept. Learn accounting analyzes and evaluate the performance of value streams. Two important reports are initiated : Value Strame Box Scorecard Report.
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Financial Reporting Standard Related to Business Combination and Goodwill concept Thanyaluk Vichitsarawong Pages 10 - 27    Download PDF  Article preview Cite Abstract The objective of this article is to establish an understanding of goodwill concept. This article illustrates the effect of the adoption of Thai Financial Reporting Standard No. 3, Business Combinations, on the accounting method of goodwill. Moreover, the adoption of Thai Accounting Standard No. 36, Impairment of Assets, affects goodwill value after being recognized. This article will enable the users of financial statements to understand interesting issues and problems related to goodwill. They will be able to apply these accounting standards for preparing financial statements and enhancing their economic decision makings.
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Motivation and Suitable Price for Buying Copyright Music CD soonthorn Auesurattanachai Pages 28 - 46    Download PDF  Article preview Cite Abstract The objective of this research is to segment Thai consumers according to the levels of motivation to buy Copyright Music CD and to find a suitable price levels for the product. The author developed the measurement to gauge the level of motivation for buying Copyright Music CD by conducting in-depth interview with Thai consumers, and tested the reliability of the measurement by considering Cronbach?s alpha coefficient. The results of factor analysis showed that the 26 items of motivation measurement could be grouped into 5 factors. Then, Two-step cluster analysis was conducted to classify the respondents into 7 segments? including ?all type of important?, ?impulse and feeling?, ?product design and encourage?, ?non-specific?, ?impulse feeling and product benefit?, ?impulse?, and ?non-customer?. The result of this research can provide deep information about the motivation and accepted price levels of Copyright Music CD for those Thai consumers in different segments. This study can be used as a guideline to develop strategies in a marketing plan for different target groups. Keyword: Copyright Music CD, Motivation, Segmentation, Pricing Strategy, Price Sensitivity Measurement
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Environmental Disclosures in Corporate Annual Reports: A Study of Top 50 Companies listed in the Stock Exchange of Thailand Muttanachai Suttipun Pages 47 - 67    Download PDF  Article preview Cite Abstract This study investigates environmental disclosures in annual reports of listed companies in the Stock Exchange of Thailand (SET) and tests for any possible relationship between the amount of environmental disclosures and a variety of factors. 50 listed companies are drawn from all companies in SET as samples. Content analysis by word count is used to count environmental information from Thai corporate annual reports in 2010. Initial findings indicate that there are 48 companies (96%) providing environmental disclosures in their annual reports. The most famous locations of environmental information are revealed in corporate governance. The companies with the largest environmental disclosures are in resource industry, while the lowest disclosures are made in technology industry. There are a positive relationship between the amount of environmental disclosures in annual reports, and type of industry and ownership status. The usual limitations associated with sampling, and content analysis apply. Disclosure quality was not considered.
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Towards Diffusion of Innovations: Conceptual Commonalities and Contradictions Suppakron Pattaratanakun Pages 68 - 84    Download PDF  Article preview Cite Abstract This paper aims to expand the diffusion of innovations theory in three theoretical dimensions: resource-based view of a firm, market viewpoint of innovation diffusion, and proposed causal relationship of the two views. The review of literature from interdisciplinary leads to the expansion of characteristics of innovations of which cause diffusion. Specifically, the paper suggests that the relative advantage and divisibility of an innovation should be viewed in terms of advantage superiority and uncertainty marginalization which are more customer-centric. Further, target customers? affordability and firms? resource compatibility are initiated as the additional key aspects that lead to the diffusion of innovations. Besides the characteristics of an innovation itself, the article proposes three internal characteristics of a firm that facilitates the diffusion?operation efficiency, firm structure and culture, and the ability to combine and exchange resources. The article concludes by offering a conceptual model based on the findings.