Research article

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Influencing Factors for The Selection of Transport Provider in Automotive Industry วิษารัช สัญญาลักษณ์ฤาชัย Pages 1 - 14    Download PDF  Article preview Cite Abstract The objective of this research is to study the influencing factors for the selection of transport provider in automotive industry. In this research, the information come from the response of the participants in automotive industry. There are 2 major groups: the automotive industry customer and the transport provider in automotive industry. There are 2 methods in considering transport provider section. These are the measurement of the customers satisfaction by Quadrant Analysis and the customers opinion regarding transportation quality by SERVQUAL. The results of 2 methods demonstrate different customers satisfaction. The first result of Quadrant analysis was the priority on functionality, particularly ?On Time? factor, while the result of SERVQUAL was the priority on responsibility, solving problem in prescribed time and quality of equipments rather than suitability of equipments. The analysis result of transport provider demonstrates the customers? satisfaction on in-house freight transportation is due to management and budget controlling. In case of any future requesting on transportation service, the automotive industry hopes to receive collaboration from transport provider Keyword : making decision, transport provider, automotive industry
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Clustering Consumers by Motivation to Consume Innovative Products: Case study of Information Technology Products and Nuttapol Assarut Pages 15 - 31    Download PDF  Article preview Cite Abstract The objective of this study is to segment Thai consumers by using the level of motivation to consume IT innovative products. The measurement to gauge the level of motivation to consume innovative products was developed based on the measurement of Vandecasteele & Geuens (2008). An in-depth interview was conducted to adjust the questions to fit with Thai social and consumption behavior contexts. The results showed that the 47-items could be grouped into 7 factors using factor analysis. After the data of the motivation to consume IT innovative products was conducted by using two-step cluster analysis. The respondents could be segmented into 7 segments ? all type of innovation, social and functional, knowledge and cognitive skill, product design and benefit, product design, product benefit, and non-specific. The results of this research can provide deep information about the consumption behavior of information technology products among Thai consumers that were affected by different types of motivations. This study can be used as a guideline to develop strategies in a marketing plan for different target groups.
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Effectiveness of Occupational Training Programs in Thailand: A Case Study of Wat Worajunyawad Apprentice Center, Bang Kor Laem District, Bangkok, Thailand มงคล อุลมาร, พันเอกศรัทธา คัยนันทน์ และ พระมหาเกรียงศักดิ์ เจริญรัมย์ Pages 32 - 46    Download PDF  Article preview Cite Abstract This paper evaluates the effectiveness of apprentice programs for Thai residents. We focus on the following apprentice programs: (1) Dress Making and Designs, (2) Hairdressing and Beauty Salon, (3) Electronics, (4) Arts, (5) Food and Nutrition, and (6) General Subject. We surveyed 399 students who attended weekday occupational training programs between October 2008 and March 2009 at Wat Worajunyawad Apprentice Center, Bang Kor Laem District, Bangkok using a stratified random sampling technique. This method selects number of students from each program in proportion to total number of students in the respective program. Our research tools are survey of effectiveness, descriptive statistical analysis, i.e., percentage and average values, and statistical inference, i.e., hypothesis testing by means of a Chi-square test, and analysis of variance. We find that the students? characteristics; namely, their level of education and choice of subject studied are not independent of the effectiveness of the occupational training programs at the 10% level of significance. Choice of subject studied is the most important contributor with the contingency coefficient of 0.239 while level of education is the second important contributor, having the contingency coefficient of 0.21. At the 5% level of significance, the subject studied is the only important contributor to the overall effectiveness of these occupational training programs. Applying a CIPP model, we considered four factors; namely, environment, quality of inputs, process, and outcomes, we find that the average effectiveness score for outcomes significantly varies across programs while the average effectiveness scores on the remaining three factors do not differ across programs at the 5% level of significance. The overall effectiveness of the program based on the relative weight for each of the four factors that are set in accordance to the objectives and goals of the programs indicate that training at Wat Worajunyawad Apprentice Center is relatively effective; the average score for the overall effectiveness is 3.73 out of a maximum of 5, which is equivalent to the effective rate of 74.6 percent.
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The Effects of Application of Total Quality Management on Efficiency of work of Mahasarakham University Employees จุฬารัตน์ ขันแก้ว และ วรัชฐนันป์ เครือวรรณ Pages 47 - 65    Download PDF  Article preview Cite Abstract The purpose of this study was to verify the effects of application of Total Quality Management on Efficiency of work of Mahasarakham University Employees. Total Quality Management were independent variables affecting Efficiency of work . As a research tool, questionnaires were mailed to the sample groups and the complete 205 of them were returned, From an analysis of correlations and effects, it was found that the application of total quality management, the aspects of the continuous improvement, the freedom of action, and building authority had positive relationships with and effects on efficiency of work in the aspects of performance, cost, and time. Moreover, the application of total quality management had relationships with and effects on efficiency of work. The results obtained from this study can be used as information for developing agencies within the university to build satisfaction for service recipients. This will generate changes in the work process with quality to be in congruence with the university policy. Also, it will provide opportunities for thinker, help generate the continuous improvement of efficiency, and to originate total quality culture, causing creative thinking to bring organizational value which can be reflected to the public in different forms in the future.
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Management for Competitiveness-New Model กมลชนก สุทธิวาทนฤพุฒิ Pages 66 - 74    Download PDF  Article preview Cite Abstract This article introduces the concept of building firm?s competitiveness through supply chain management. The explanations of supply chain and supply chain management, including the reasons why supply chain management can build firm?s competitiveness are described. The examples of research studies showing how supply chain management can increase performance efficiency are demonstrated.
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Location-based Service and Its Applications พิมพ์มณี รัตนวิชา Pages 75 - 84    Download PDF  Article preview Cite Abstract Imagine as you just about to enter a department store, you receive a text message on your mobile phone informing you of discounts and promotion campaigns taking place in this particular department store. Or, think of a situation when you are driving on an unfamiliar street and you can request some information, using your mobile phone or your notebook computer with wireless connection to the Internet, about the location of the nearest gas station, the direction to a nearby restaurant serving your favorite cuisine, about the interesting tourist spots around the area, or even tracking whether any of your friends are close by. If you feel that these example situations mentioned above are useful and attractive, you are interested in ?Location-based Services? or ?LBS?. Location-based Services are the services which make use of a positioning system of mobile devices in order to deliver service and/or information to users. In this article, some questions like, what LBS is, what the basic components of LBS are, how LBS works, how LBS is useful, and the concerns of using LBS will be discussed.