Research article

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Risk Management Committee Characteristics and Cost of Debt Wanlapa Thomya, Uma Ritsri, Keerati Nivoranusit and Sakkarin Nonthapot Pages 1 - 20   DOI 10.14456/cbsr.2019.22  Download PDF  Article preview Cite Abstract Previous research suggested that the characteristics of the board members improve board’s ability for corporate governance, and impact stakeholder confidence. This research examined the relationship between the risk management committee characteristics and cost of debt. Using 240 firms-year from the Stock Exchange of Thailand during the years 2014-2016. The data were collected from the annual registration statements (Form 56-1) and the annual reports which showed on the SETSMART database. The boundary of such relationships was confirmed with multiple regression analysis. The findings indicated that a number of meetings is positively related to the cost of debt. On the other hand, the independence of the risk management committee, its size and accountancy or financial expertise did not have significant impacts on the cost of debt. The findings provided theoretical benefit reporting the value of creditor's perception on the risk management committee. Firms listed on the Stock Exchange of Thailand can use these results to determine characteristics of risk management committee for their firms.
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A Study of Bangkok Street Food Consumption and Its Effects on Consumer Attitude and Behavioral Intention Charoenchai Agmapisarn, Siriporn Khetjenkarn and Suphattana Tachochalalai Pages 21 - 42   DOI 10.14456/cbsr.2019.23  Download PDF  Article preview Cite Abstract Street food as part of Gastronomic tourism has become more popular. At present, several countries including Thailand have tried to improve street food management to meet the standards and respond to the demands of tourists. This research aims to study the influence of food preferences on the intention to consume street food in Bangkok comparing between Thai and foreign tourists. Results from Structural Equation Modeling and latent variables with Multiple Indicators Multiple Causes (MIMIC) reveal that consistent with the Theory of Planned Behavior, food preferences are found to have a significant impact on street food consumption through tourist attitudes, the pivotal mediator. Subjective norms and perceptions have considerable influences on the intention to consume street food, in particular, amongst foreign tourists.
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Service Innovation Capability and Service Performance: Evidence from Hotel Businesses in Thailand Rujira Luangsakdapich Pages 43 - 67   DOI 10.14456/cbsr.2019.24  Download PDF  Article preview Cite Abstract Currently, the development of the country in the context of Thailand 4.0 focuses on creating value-based economy which is driven by creation of innovation, technology and creativity. Therefore, it is challenging for service business sectors to succeed. The aim of this research is to examine the effects of service innovation capability on service performance of hotel businesses in Thailand. Using the lens of dynamic capability and organizational learning theory, the study model was empirically tested using questionnaire survey of 105 hotel businesses in Thailand. The results from multiple regression analysis indicated that only the dimension of proactive service improvement continuity of the service innovation capability had effect on service performance. The two dimensions of customer involvement willingness and knowledge transfer culture had effects on service advantage, service satisfaction achievement, and service value creation whereas the dimension of network collaboration competency had no effect on service performance. In addition, this research revealed some useful theoretical and managerial suggestions and contributions to academics and executive of service business sectors.
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Causal Relationships between Destination Image, Place Attachment, Overall Satisfaction, and Behavioral Intention of Western Tourists in Phuket Nimit Soonsan and Sasiwemon Sukahbot Pages 68 - 83   DOI 10.14456/cbsr.2019.25  Download PDF  Article preview Cite Abstract Destination image significantly represents tourists’decision on destination. Moreover, it can also explain the understanding about tourists’ behavioral intention. This study aimed to examine the empirical evidence on the causal relationships among destination image, place attachment, overall satisfaction, and behavioral intention. The research was carried out using sample of 409 Western tourists in Phuket. The empirical model was structurally analyzed. The findings revealed that destination image directly influenced place attachment, overall satisfaction, and behavioral intention. Moreover, place attachment and overall satisfaction mediated the relationship between destination image and behavioral intention. The results suggest that destination image is an important factor to enhance tourists’ behavioral intention which could be applied for future policy development.