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มุมมองข้อมูลฉบับวารสาร
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ปีที่ 46, ฉบับที่ 1 (มกราคม - มิถุนายน), เลขที่ฉบับ 175, ปี 2567
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รหัสผู้ใช้งาน |
1.
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The Influence of Perceived Trust, Perceived Value, Perceived Usefulness, and Perceived Risk on College Students' Initial Willingness to Pay for Online Knowledge
Long Kou และ Xuemei Sun
ภาษาที่ใช้ในบทความ
แสดงบทคัดย่อ
แสดงวิธีการอ้างอิง
Long Kou และ Xuemei Sun (2567). The Influence of Perceived Trust, Perceived Value, Perceived Usefulness, and Perceived Risk on College Students' Initial Willingness to Pay for Online Knowledge. จุฬาลงกรณ์ธุรกิจปริทัศน์, 175, 1 - 24.
Long Kou and Xuemei Sun (2024). The Influence of Perceived Trust, Perceived Value, Perceived Usefulness, and Perceived Risk on College Students' Initial Willingness to Pay for Online Knowledge. Chulalongkorn Business Review, 175, 1 - 24.
ซ่อนวิธีการอ้างอิง
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1 - 24
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2.
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The Drivers of Green Practices Adoption in Air Cargo Carriers
Pornwasin Sirisawat, Phutawan Ho Wongyai และ Teeris Thepchalerm
ภาษาที่ใช้ในบทความ
แสดงบทคัดย่อ
แสดงวิธีการอ้างอิง
Environmental problems are becoming increasingly severe, and the air transportation industry significantly impacts the environment. Although green practices are available for air carriers, more research is needed to understand the factors that drive their adoption. Therefore, this article aims to investigate the factors that drive the adoption of green practices in air cargo carriers. The researchers collected data from the environmental reports of various airlines and analyzed it using the content analysis method through the lens of institutional isomorphism theory. The results reveal that coercive and normative pressures are the main drivers of green practice adoption in air cargo carriers. In contrast, mimetic pressure was not found to be a significant factor. This article contributes to the current literature by providing a framework for studying airline green practices from an institutional theory perspective and insight into air carriers adopting green practices. The authors also identify the limitations of this study and provide suggestions for future research.
ซ่อนบทคัดย่อ
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Pornwasin Sirisawat, Phutawan Ho Wongyai และ Teeris Thepchalerm (2567). The Drivers of Green Practices Adoption in Air Cargo Carriers. จุฬาลงกรณ์ธุรกิจปริทัศน์, 175, 25 - 36.
Pornwasin Sirisawat, Phutawan Ho Wongyai and Teeris Thepchalerm (2024). The Drivers of Green Practices Adoption in Air Cargo Carriers. Chulalongkorn Business Review, 175, 25 - 36.
ซ่อนวิธีการอ้างอิง
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25 - 36
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3.
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Selling, General, and Administrative Cost Asymmetry in Hypergrowth Private Fintech Firms
Chawanakorn Thienboonlertrat และ Thanyaluk Vichitsarawong
ภาษาที่ใช้ในบทความ
แสดงบทคัดย่อ
แสดงวิธีการอ้างอิง
This research investigates the cost asymmetry between hypergrowth and non-hypergrowth firms by using private fintech firms in the United Kingdom (U.K.) as a sample. Examining cost growth elasticity and cost multiplier elasticity, the findings indicate that hypergrowth firms’ cost growth elasticity and cost multiplier elasticity are significantly lower than those of non-hypergrowth firms. The results show that, in private fintech firms, cost asymmetry can occur between non-hypergrowth and hypergrowth stages, which is different from prior asymmetry findings that focused only on the revenue-increasing and revenue-decreasing stages. Our study further provides empirical evidence of the static internal economies of scale from which hypergrowth firms benefit, serving as one of the explanations for cost asymmetry in the hypergrowth stage. Overall, our findings suggest that U.K. private fintech companies gain a cost advantage during the hypergrowth stage by balancing the finding of new opportunities with successfully reaping high-quality revenues while effectively dealing with managerial inefficiency.
ซ่อนบทคัดย่อ
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Chawanakorn Thienboonlertrat และ Thanyaluk Vichitsarawong (2567). Selling, General, and Administrative Cost Asymmetry in Hypergrowth Private Fintech Firms. จุฬาลงกรณ์ธุรกิจปริทัศน์, 175, 37 - 65.
Chawanakorn Thienboonlertrat and Thanyaluk Vichitsarawong (2024). Selling, General, and Administrative Cost Asymmetry in Hypergrowth Private Fintech Firms. Chulalongkorn Business Review, 175, 37 - 65.
ซ่อนวิธีการอ้างอิง
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37 - 65
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4.
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Optimizing Emergency Medical Services: Cost Reduction and Service Efficiency
Puchit Phasuktham, Arunrat Sawettham, Kanatkit Thongpool และ Panamon Chantabutr
ภาษาที่ใช้ในบทความ
แสดงบทคัดย่อ
แสดงวิธีการอ้างอิง
This research aims to reduce costs by enhancing emergency medical services (EMS). The study analyzed data from 1,736 accident sites to develop a model that can improve EMS routing and identify overlapping service zones. This approach resulted in a 37.88% reduction in average operational costs. The accuracy and reliability of the system were validated using the Analytic Hierarchy Process (AHP). The pairwise comparisons resulted in a Consistency Ratio (CR) of 0.09323, with an eigenvalue (????????) of 4.25172 and a consistency index (????) of 0.08391. This validation confirms the model's effectiveness in optimizing EMS operations, which is crucial in life-saving scenarios. It also highlights the potential to streamline response times and reduce costs, providing invaluable insights for the advancement of emergency medical logistics.
ซ่อนบทคัดย่อ
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Puchit Phasuktham, Arunrat Sawettham, Kanatkit Thongpool และ Panamon Chantabutr (2567). Optimizing Emergency Medical Services: Cost Reduction and Service Efficiency. จุฬาลงกรณ์ธุรกิจปริทัศน์, 175, 66 - 85.
Puchit Phasuktham, Arunrat Sawettham, Kanatkit Thongpool and Panamon Chantabutr (2024). Optimizing Emergency Medical Services: Cost Reduction and Service Efficiency. Chulalongkorn Business Review, 175, 66 - 85.
ซ่อนวิธีการอ้างอิง
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66 - 85
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5.
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Say-On-Pay Voting: The Moderating Roles of Executive Pay Misassessment and Pay-for-luck Compensation on CD&A Usefulness
Wichawadee Racharoenkit และ Aim-Orn Jaikengkit
ภาษาที่ใช้ในบทความ
แสดงบทคัดย่อ
แสดงวิธีการอ้างอิง
Although multiple studies have confirmed the instances of irrational Say-On-Pay (SOP) voting and pay-for-luck compensation, the assessment of executive compensation under these occurrences remained unrevealed prior to our research. This research attempts to address these limitations by defining irrational SOP voting and pay-for-luck variables and modifying the SOP voting determinants model, drawing on information-processing theory. The objectives are to investigate: the moderating effect of executive pay misassessment linked to irrational SOP voting and pay-for-luck compensation on CD&A usefulness, reflected by the association between excessive pay and SOP voting outcomes and the association between pay-performance sensitivity (PPS) and SOP voting outcomes, and shareholder awareness of pay-for-luck compensation, indicated by the association between pay-for-luck and SOP voting outcomes. The results show the significant moderating roles of executive compensation misassessment and pay-for-luck compensation on SOP voting outcomes and shed light on the unawareness of executive pay-for-luck. Overall, this study demonstrates a better explanation of SOP voting decisions through the lens of information-processing theory. Additionally, it provides new evidence of the PPS assessment concerning shareholders unawareness of pay-for-luck compensation.
ซ่อนบทคัดย่อ
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Wichawadee Racharoenkit และ Aim-Orn Jaikengkit (2567). Say-On-Pay Voting: The Moderating Roles of Executive Pay Misassessment and Pay-for-luck Compensation on CD&A Usefulness. จุฬาลงกรณ์ธุรกิจปริทัศน์, 175, 86 - 113.
Wichawadee Racharoenkit and Aim-Orn Jaikengkit (2024). Say-On-Pay Voting: The Moderating Roles of Executive Pay Misassessment and Pay-for-luck Compensation on CD&A Usefulness. Chulalongkorn Business Review, 175, 86 - 113.
ซ่อนวิธีการอ้างอิง
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86 - 113
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