Research article

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Perception Differences of Auditors, Professional users, and General users towards the New Auditor’s Report Sompong Pornupatham Pages 1 - 24    Download PDF  Article preview Cite Abstract This survey examines perceptions of auditors, professional users, and general users in Thailand towards the new auditor’s report issued by the International Auditing and Assurance Standards Board (IAASB). MBA and MS in Finance students are surrogates for general users and professional users. The questions are composed of five areas: management responsibility, auditor’s responsibility, key audit matters, going concern, and overall value of report. This study points out that financial analysts are sophisticated users of financial statements and they can utilize the information provided by the new auditor’s report. General users show lower agreement to information in the new report because the contents of the report may be too complicated for them, leading to their ignoring it. Similarly, auditors show less agreement with the new auditor’s report since they have to exercise more judgment when reporting key audit matters. The results indicate that professional users register several areas of the IAASB’s standard as being more useful compared with auditors and general users. Further analysis reveals that only 27 percent of respondents can correctly identify that the illustrative standard auditor’s report is the unqualified opinion. About 64 percent of respondents can answer correctly, after reading the new auditor’s report that the auditor’s assurance is provided on an overall basis. These findings imply that there is a communication difference arising between users and auditors. Therefore, this survey should be beneficial to the standard setters in order to help them find ways to reduce the misunderstanding between users and auditors arising from the proposed new auditor’s report.
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Knowledge Sharing Capability and Organizational Performance of Thai Commercial Banks Rabil Ponphai, Viroj Jadesadalug and Jantana Sansook Pages 25 - 63    Download PDF  Article preview Cite Abstract This research aims to investigate the antecedents and consequences of knowledge sharing capability (KSC) in Thai commercial banks. The research tool was questionnaire collected from 378 branch managers of Thai commercial banks. The results indicated that KSC in willingness to share and commitment to learn had positive effect on service quality. Service quality had positive effect on performance of Thai commercial banks. Transformational leadership had positive effect on KSC in commitment to learn and absorptive capability. Diversity management had positive effect on KSC in willingness to share, commitment to learn and absorptive capability. Flexible organizational structure had positive effect on KSC in commitment to learn and absorptive capability and technological support had effect on KSC in willingness to share. This research can be used as a guideline for managing working styles that encourage knowledge sharing as well as improving, correcting and developing knowledge management process within organizations.
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Organization Structure, Corporate Governance Score of Small and Medium-Sized Enterprises and Firm Performance for Competitive Advantage in Asian Phattrapong Charoenkijjarukorn and Suranai Chuairuang Pages 64 - 79    Download PDF  Article preview Cite Abstract The study of the organization structure, corporate governance score and firm performance of small and medium-sized enterprises to enhance competitive advantage in ASEAN region is aimed to investigate the relationship between organization structures in term of proportion of the Executive Committee, the proportion of independent directors and the proportion of five first shareholders as well as the corporate governance scores and firm performance of listed companies on Market for Alternative Investment (mai). This study is also intended to encourage those companies to realize the importance of good corporate governance in order to gain the sustainable development and to comply with corporate governance in ASEAN region. The results revealed that only the proportion of five first shareholders had impact on firm performance in forms of net income, the rate of return on assets and the rate of return on common equity.
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ASEAN CORPORATE GOVERNANCE SCORECARD: The Readiness of ASEAN Economic Community: AEC Sillapaporn Srijunpetch and Teerachai Arunruangsirilert Pages 80 - 106    Download PDF  Article preview Cite Abstract ASEAN Corporate Governance Scorecard (ACGS) is a score of corporate governance of ASEAN which is one of the ASEAN Capital Markets Forum (ACMF)’s corporate governance projects or ACMF Corporate Governance Initiative. It explores the quality level of corporate governance of corporations in ASEAN. As such, it can reflect the quality of corporate governance and enhance effectiveness of corporate governance in this regional area. This article demonstrates the study of results of ACGS of each engagement country; namely, Indonesia, Malaysia, Thailand, Singapore, the Philippines, and Vietnam. The study collects information and assessment results which have been publicly disclosed to analyze strength and weak points in each country. The results finds that significant strength points of ASEAN countries are rights of shareholders, equitable treatment of shareholders, and disclosure and transparency while their weak points are responsibilities of the board, and role of stakeholders. In addition, the article also shows corporate governance frameworks of each country in order to reflect the current situation and a direction of corporate governance of ASEAN countries—which are one of the factors indicating readiness of forming ASEAN Economic Community (AEC) in year 2015.
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Generational Differences in Person-Organization Value Fit and Work-Related Attitudes Patchara Popaitoon, Montira Vademongkolkorn and Ananchai Kongchan Pages 107 - 137    Download PDF  Article preview Cite Abstract Person-organization (P-O) values fit has been extensively studied in the West reporting its implication on enhanced employee commitment and intention to stay (Kristof-Brown et al., 2005, Boon et al., 2011). Little P-O values fit research, however has focused on P-O values fit across generations and their influences on outcomes. Adopting P-O values fit theory, our study explores the congruence of individual and organizational work values and its influence on employee commitment and intention to stay of different generational cohorts, i.e. Generation Y (n = 210) and Generation X and Baby boomers (n = 179) in Thai workforce. Results show that fit in rewards, work environment and learning and growth influence commitment and intention to stay: Generation Y are more salient to fit in rewards and outcomes relationships while Generation X and Baby boomers are more salient to fit in work environment and outcomes relations. Both cohorts share common value on learning and growth reporting fit in this aspect being associated with their level of commitment and intention to stay. This study contributes to the P-O values fit literature by showing that generations influence variance in values fit and outcomes relationships. This suggests that organizations should be selective on people policies for different generation workforce so as to enhance the desired outcomes for sustained organizational competitive advantage.
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Customer Classification of Online Music Streaming Services in Thailand Krisana Visamitanan, Nuttapol Assarut and Photsakorn Pongnatpanich Pages 138 - 161    Download PDF  Article preview Cite Abstract This research aims to investigate types of customers and factors affecting the adoption of online music streaming services. The questionnaire survey with 400 Thai respondents suggested that Thai customers can be classified into six groups according to their perception on online music streaming services as the followings; innovators, trend followers, potential customers, general customers, IT na?ve customers, and non-customers. The six customer groups are different in terms of perception on online music streaming services, demographic profiles, and online music using behaviors. The results were discussed and the managerial implications for each customer group were proposed.