Research article

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Encouragement Guidelines of Attitude, leading to Knowledge Sharing Behavior, in Independent hotel in Chonburi ์์๊Nuttaprachya Nantavisit Pages 1 - 40    Download PDF  Article preview Cite Abstract Our research has three main purposes. Firstly, we need to learn about relationship between a factor of attitudes and knowledge sharing behavior, in Independent hotels in Chonburi. Secondly, we need to learn about a factor of attitudes, leading to knowledge sharing behavior, in Independent hotel in Chonburi. Finally, we demonstrate encouragement guidelines of attitude, leading to knowledge sharing behavior, in Independent hotel in Chonburi. We used a questionnaire to collect sample data and chose 75 staffs who work in independent hotels at Chonburi province for this quantitative research. We analyzed our sample data using statistics such as descriptive statistics, percentage, median, frequency, standard deviation, multiple correlation coefficient and linear regression. Finally, we show our results via descriptive presentation for suggesing a new guidelines to many independent hotels that located in Chonburi province. Our result shows that the factors of Attitude toward Knowledge Sharing Behavior (ATB), Attitude of Subjective Norm to Knowledge Sharing Behavior (SNB) and Attitude of Perceived Behavioral Control to Knowledge Sharing Behavior (PBC) positively related with Knowledge Sharing Behavior in independent hotels that located in Chonburi province. The independent hotels must promote the factors of Attitude toward Knowledge Sharing Behavior (ATB), Attitude of Perceived Behavioral Control to Knowledge Sharing Behavior (PBC) and Attitude of Subjective Norm to Knowledge Sharing Behavior (SNB) for improving Knowledge Sharing Behavior respectively. Keywords: Attitude, Knowledge Sharing Behavior, Independent Hotel
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Influential Factors for Income and Spending Pattern of Household Rice Farmers as for Living and Production Process in the Period of Economic Change Supawadee Khunthongjan Pages 41 - 63    Download PDF  Article preview Cite Abstract Rice is one of the main foods and sources of nutrition for Thai citizens and much of the world's population. Rice productionin Thailand is important for both home consumption and for export. As globalization influences economics and household rice farmers, this research aims to (1) study the behavior of family attempts to reduce expenditures for living and the production process looking at two groups of Ubon Ratchathani rice farmers: those whose expenditures were less than or equal to the average and the group of farmers whose expenditures were greater than the average and (2) study factors that influence the spending pattern of household rice farmers in making a living. This study took a year and looked at a sample of 384 rice farmers with simple random sampling and a sample size determined using the method of Krejcie and Morgan. The research tools was questionnaires. The collected data was analyzed using frequency, percentage, standard deviation, t-test and the Tobit model. The findings were: (1) in the group where the farmers' expenditures were less than or equal to the average, looking for natural food is what has been done to balance the livelihood with the statistical significance 0.01.To those whose income were lower or equal to the average better adjusted themselves through the above method than those whose income were greater than the average. (2) factors that influence the spending and the total household income consist of age of household, dummy variable of household account, and total income of rice farmer's household with statistical significance 0.05 and 0.001, respectively. Keywords: pattern of income and spending, household rice farmer, self-adjustment for living and production process Economic Change
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Diversity Management Capability on Organizational Performance of Food Industry in Thailand Somporn Panyindee, Viroj Jadesadalug and Jantana Sansook Pages 64 - 104    Download PDF  Article preview Cite Abstract The purpose of this study was to verify the effects of antecedent factors which are organizational learning experience and organizational resource readiness toward the consequence factors which are organizational creativity, operational excellence and organizational performance via the mediating role of diversity management capability including different management orientation, outstanding competency integration, performance management flexibility and environment adaptive competency while the competitive intensity was an moderator. As a research tool, questionnaires were mailed to the sample groups and the complete 267 of them were returned. The multiple regression analysis was used for analyzing data. The results of the study showed as following: 1) diversity management capability in term of different management orientation, outstanding competency integration, performance management flexibility, environment adaptive competency positively affected the organizational creativity; 2) diversity management capability in term of different management orientation, performance appraisal flexibility, environment adaptive competency positively affected the organizational excellence; 3) organizational creativity and organizational excellence positively affected the organizational performance; 4) competitive intensity did not moderate among organizational creativity, organizational excellence and organizational performance; 5) organizational learning experience and organizational resource readiness positively affected diversity management capability. Therefore enterprises should set management policy and practice based on value of diversity, building atmosphere for creative thinking, developing standard production, adapting organization for competitive advantage and achievement. Keywords: diversity management capability, organizational creativity, organizational excellence, organizational performance, competitive intensity, organizational learning experience, organizational resource readiness, food industry
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E-readiness Assessment Framework: The Organizational Level Siriluck Rotchanakitumnual, Panjarasee Punnachaiya, Wanchai Khanti and Surat Kointarangkul Pages 105 - 120    Download PDF  Article preview Cite Abstract This research aims to develop the electronic readiness (e-Readiness) assessment framework for organizations. Data is gathered from many industries such as manufacturing, finance, service, real-estate, and retail sectors. The results show that the preliminary framework for measuring organization e-Readiness consists of five major components: (1) information communication and technology infrastructure (ICT infrastructure), (2) security system, (3) system software and application software, (4) management policy, and (5) personnel knowledge readiness for deploying of information technology and communication (ICT). This framework with measurement items can be used as a guideline to confirm these e-Readiness components in a variety of organizations. Keywords: e-Readiness, organization
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The Relationship of Quality of Work Life, Work Engagement and Intention to Quit Decha Dechawatanapaisal Pages 121 - 148    Download PDF  Article preview Cite Abstract This empirical study aims to investigate the relationship of quality of work life, work engagement and intention to quit under the well-known concept of JD-R model. Based on the data obtained through a questionnaire survey of 422 healthcare professionals, the results indicated that work engagement had a negative relationship with intention to quit. Quality of work life was also a significant predictor of work engagement. However, when all factors of quality of work life variable were controlled in the hierarchical regression, work engagement related variables did not contribute additional variance to the regression equation. Only three quality of work life factors namely social relevance, adequate and fair compensation as well as work and life space were negatively related to intention to quit. Implications of these results are discussed and organizational development interventions to improve organizational effectiveness are recommended. Keywords: Quality of Work Life, Work Engagement, Intention to Quit.
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Empirical Asset Pricing: Applications in Academic Research Kanis Saengchote Pages 149 - 171    Download PDF  Article preview Cite Abstract หนึ่งในคำถามที่สำคัญที่สุดของศาสตร์การเงินคือวิธีการกำหนดราคาสินทรัพย์ ซึ่งแนวคิดวิธีการให้ค่าชดเชยความเสี่ยงและประมาณการผลตอบแทนที่ควรได้รับจากสินทรัพย์เป็นหัวใจของการตัดสินใจหลากหลายประเภทที่ไม่ว่าจะเป็นบุคคลธรรมดา บริษัทห้างร้าน หรือหน่วยงานของรัฐต่างต้องเจอ ในการแสวงหาคำตอบและทำความเข้าใจพฤติกรรมของราคาสินทรัพย์และความสัมพันธ์ระหว่างความเสี่ยงและผลตอบแทน นักวิชาการได้คิดค้นเทคนิควิธีการจัดกลุ่มหลักทรัพย์ซึ่งเป็นหลักสำคัญของการวิจัยวิธีกำหนดราคาสินทรัพย์เชิงประจักษ์ บทความนี้มีจุดประสงค์ที่จะเล่าประวัติความเป็นมาโดยสังเขปของงานวิจัยวิธีกำหนดราคาสินทรัพย์ที่เกี่ยวข้องกับเทคนิควิธีการจัดกลุ่มหลักทรัพย์ และทบทวนการนำเทคนิคนี้ไปใช้ในงานวิจัยวิชาการด้านอื่นที่เกี่ยวข้องกับการบริหารธุรกิจ คำสำคัญ แบบจำลองกำหนดราคาสินทรัพย์, วิธีการจัดกลุ่มหลักทรัพย์, แบบจำลองพหุปัจจัย, ผลการลงทุน