Research article

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ผลกระทบของวิกฤตการณ์ซับไพรม์ต่อประเทศไทย กรกรัณย์ ชีวะตระกุลพงษ์ และ สมประวิณ มันประเสริฐ Pages 1 - 23    Download PDF  Article preview Cite Abstract The outset of the subprime crisis in February 2007 has brought economic turmoil to the US so as other countries, including Thailand. This paper shows how the subprime mortgage problem can be amplified and transmitted to the US financial and real sectors. Importantly, propagation channels and possible impact to the Thai economy will be explored. We found that transmission of the US subprime crisis to the Thai economy will exhibit in three channels, namely, financial sector, capital market and international trade. The paper finds that diffusion of the crisis to Thailand through domestic banking sector will be limited. This is because Thai financial institutions have been conservative and adopting strict regulations for their investment and lending after the Asian economic meltdown in 1997. In contrast, it has been shown that the capital market and international trade channels will play major roles. High exposures of international trade and strong capital market linkages with the rest of the world will lead Thailand affected by the subprime crisis.
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The Effects of Change Management Strategy and Knowledge Transfer on Performance of Electric and Electronics Industrial Businesses in Thailand จุฬารัตน์ ขันแก้ว Pages 24 - 41    Download PDF  Article preview Cite Abstract The purpose of this study was to verify the effects of change management strategy and knowledge transfer on performance of electric and electronics industrial businesses in Thailand. Change management strategy and Knowledge Transfer were independent variables affecting business performance. As a research tool, questionnaires were mailed to the sample groups and the complete 136 of them were returned, The results study showed as following: 1) Change management approaches affected the consequences for individuals, so positively did the knowledge transfer in the individual perceptions of leadership during change; 2) The knowledge transfer in the group procedural movements positively affected the business performances; and 3) Change management approaches in the consequences for individuals and the individual perceptions of leadership during change positively affected the business performances. Moreover, the essence and suggestions of the study were already included within.
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บรรษัทภิบาลด้านการจัดการทรัพยากรบุคคล : กรณีศึกษาของบริษัท วิทยุการบินแห่งประเทศไทย จำกัด พัชสิรี ชมภูคำ Pages 42 - 57    Download PDF  Article preview Cite Abstract The objective of this study is to explore good corporate governance for human resource management of Aeronautical Ratio of Thailand Ltd. The study employed qualitative method that is collecting data from focus group discussion and in-depth interview. The result of the study revealed that Aeronautical Ratio of Thailand Ltd. has overall good corporate governance at an acceptable level; specifically, overall corporate governance for human resource management was good. Aeronautical Ratio of Thailand Ltd. was found to have an excellence human resource management system in standard procedure and practice, human resource management manual, clear and precise work role of the employees. However, there are difficulties in employees? understanding and usage of the procedures, as well as, the level of flexibility of management varied. For the reasons mentioned, it was unlikely to completely achieve human resource governance in the very near future. The researcher has recommended the causes of action to be taken in order to perfectly attain goals by integrating the management system and tools, communication, internal marketing, information technology and enhancement of employees? ethic and morale. Implication and limitation are included.
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Transforming the Organizations in Thai Public Sector into Learning Organizations: An Explanatory Case Study Research Mongkolchai Wiriyapinit and Pasu Decharin Pages 58 - 72    Download PDF  Article preview Cite Abstract This paper reports the research findings that generate concrete guidelines on how to transform organizations within the Thai public sector into learning organizations. The research method employed was semi-structured interviewing. Interviewees were experts and top management people who had experience in creating a learning culture and managing knowledge in organizations. The key suggestions concerning the transformation are: 1) to establish an awareness in transforming the organization into a learning organization, 2) to put in place the roles of leaders as corresponds to learning, 3) to manage human resources as corresponds to learning, 4) to have knowledge efficiently and effectively managed, and 5) to create a shared vision. Details on ?how to? under each of these suggestions ? how to administer and how to evaluate ? are provided.
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A Factor Analysis of Financial Ratios for Agricultural Cooperatives in Phetchaburi Province ประสพชัย พสุนนท์, นภนนท์ หอมสุด และ ปราณี นิลกรณ์ Pages 73 - 93    Download PDF  Article preview Cite Abstract This research has two objectives. Firstly, the study aims to analyze the financial status of agricultural cooperatives in Petchaburi province by CAMEL analysis based on 17 financial ratios. Another objective is to extract common financial factors that can describe agricultural cooperatives? financial status from 17 financial ratios. A survey was conducted in Petchaburi province during May and June, 2008 and the data were collected from 19 agricultural cooperatives. Parallel analysis was used to determine the appropriate number of common factors. Principal Component Analysis (PCA) was performed to extract common factors and the Varimax rotation method was applied to obtain more interpretable factors. The result indicated that 17 financial ratios of agricultural cooperatives in Petchaburi province can be explained by three common financial factors. The first factor is business management and lending. The second factor is debt and account receivable management and cumulative capital and the last factor is the efficiency of asset management.
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Impacts of Two Way Communication Technology Format, Embarrassment in Purchasing Products and Gender of a Customer Service Agent on Internet Transactions กิตติศักดิ์ แก้วนิลประเสริฐ และ พิมพ์มณี รัตนวิชา Pages 94 - 114    Download PDF  Article preview Cite Abstract Communication on the Internet has been double in speed and made the Internet a new marketing channel for most businesses. With its low cost and global reach features, many businesses have launched their websites to provide information as well as to sell products and/or services to their customers. However, the success of e-commerce depends highly on customer trust and satisfaction on the vendor websites. Therefore, the purpose of this research was to study three trust-related factors towards internet transactions which were (1) Two-way communication technology format on the Internet, (2) Embarrassment in purchasing products, and (3) Gender of customer service agent. Data was collected from 229 subjects using questionnaire. Hypothesis tests were able to verify that two-way communication format on the Internet had relationship with product embarrassment. The study showed that people preferred text chat as a mean to communicate with customer service agent and preferred customer service agent with the same gender as themselves when considering embarrassment product. However, if the product was not an embarrassment product, people used all three formats of two-way communication and preferred customer service agent with the opposite gender of them. It was also founded that trust in websites which have customer service section had relationship with customer trusting intention to engage with the website at the 0.05 level of significance. Also, the necessary of website to have customer service section had relationship with customer decision to engage with online transaction. The study results are, hopefully, useful to the development of e-commerce in Thailand.
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Strategic Innovation Pasu Decharin Pages 115 - 125    Download PDF  Article preview Cite Abstract This article concentrate on the idea of ?Strategic Innovation? which is relatively new when compare to other types of innovation. Strategic innovation is essential for the growth and survival of today?s business since top executives are trap with traditional way of thinking about strategy which leads to intense competition. Strategic innovation provides a new and different perspective on viewing today competition. Instead of serving existing demand, can business create new demand and instead of focusing on current or existing customer, can business attract non-customer to its business? This article provide four paths of thinking for creating a strategic innovation: looking across alternative industry, creating a new industry by combining existing industries, learning the experience from other industries, and changing the way we think about customers. These four paths provide new and refreshing way of viewing the business and competition which hopefully could lead to strategic innovation.
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ทัศนคติและการรับรู้ของผู้บริโภคไทยในกรุงเทพมหานครต่อสินค้าที่ผลิตในประเทศจีน Tippakorn Rungkasiri Pages 126 - 144    Download PDF  Article preview Cite Abstract Chinese-made products have been emerging as key competitors and should be kept under watchful eyes of Thai marketers, especially after the government began to pursue a free trade policy with China. This research project titled ?Attitudes and Perception of Thai Consumers in Bangkok Metropolitan towards Made-in- China Products? was conducted to study Thai consumers? attitudes and perception towards products originated from China in order to contribute to Thai businessmen?s strategic formulation and readiness to compete in various product categories at different levels. In this study, data collection is divided into two parts, that is, questionnaire survey (300 samples) and focus group interview (two groups, totaling 15 respondents). The study findings reveal stereotype attitudes and perceptions of consumers towards products where China is the country of origin, in terms of overall products and individual product categories, degree of ethnocentrism?s influence on usage attitudes towards Made-in-China products among ethnic Chinese population in Thailand, and impacts of product category and branding on Thai consumers? attitudes and acceptance of Made-in-China products as well as opportunities for transforming Thai consumers? attitudes and acceptance of Made-in-China products. Furthermore, such findings can also be summed up as a body of marketing knowledge which can help bolster our economic strength and support formulation of competitive strategies of various businesses for Thai entrepreneurs.
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Measuring Environmentally Friendly Consumption: An Exploratory Research Nuttapol Assarut and Patnaree Srisuphaolarn Pages 145 - 156    Download PDF  Article preview Cite Abstract The objective of this study is to develop a scale for measuring green behavior of Thai consumers. The scale was constructed based on the works of Roberts (1996) and Bodur & Sarigollu (2005). Two group-interviews were conducted to check whether there was any adjustment needed to ensure that it suits Thai social and consumption context. Reliability test and factor analysis were applied to test the scale. The results reveal that the scale to measure environmentally friendly consumption of Thai consumers is consisted of thirty-six items, and could be grouped into nine factors. By conducting two-steps cluster analysis, Thais consumers could be segmented into five groups: Non-green consumer, Active-green consumers, ?Recycle? green consumers, ?Limited? green consumers, and ?Do-it-myself? green consumers. As previous works only classified consumers into polarized green and non-green consumers; or in some cases differentiated only passive and active green consumers, it is the contribution of this paper to provide richer detailed information about green behavior than the previous researches did.
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การวัดผลการดำเนินงานทางโลจิสติกส์และโซ่อุปทาน Tartat Mokkhamakkul Pages 157 - 165    Download PDF  Article preview Cite Abstract At the present, performance measurement plays significant role in enhancing organizational efficiency and sustainable management. Logistics and supply chain are among the important activities in management area. Therefore, performance measurement in logistics and supply chain is an essential part of the control mechanism that allows management to assess the strengths and weaknesses of the organization. This article presents the extant literature involving the concepts of performance measure in logistics and supply chain, which include Balanced Scorecard, SCOR, Logistics Scoreboard, Activity-Based Costing, and Economic Value-Added. Moreover, the paper will cite previous research addressing logistics and supply chain indicators. From the previous research, there were many logistics and supply chain measures. Future research that compares various indicators used in different industries may result in the appropriate ones being chosen for the industry.