Research article

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Perceptions of Generation Y?s Attributes and Motivational Preferences: Outlooks from Different Working Generations Decha Dechawatanapaisal Pages 1 - 25    Download PDF  Article preview Cite Abstract This study aimed to investigate and compare perceptions of Generation Y?s attributes and motivational preferences from the views of different working generations. Initially, research tool was developed from interviews using Repertory Grid technique to review key words or phases that described Generation Y?s attributes from the literatures. Then the refined words or phases were used to develop questionnaires. Data were collected from 101 Yers and 102 Xers and Baby Boomers. The results showed that Generation Y?s attributes were perceived quite differently among working generations. This indicated a perception gap in the workplace that needed to be managed with care. In general, there was no significant gender difference in Generation Y?s motivational preferences. However, this study found that Generation Y male significantly rated the motivational factors regarding freedom to perform, workplace location, as well as office aesthetics and modernity higher than Generation Y female. Also the results confirmed that different generations needed different types of work motivations. Implications of this study would help expand our world view of Generation Y and generational differences and reshape organizational human resource management for better place to work for all generations.
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EFFECTS OF CHRISTIAN LEADERSHIP CHARACTERISTICS AND MANAGEMENT APPROACHES ON CHRISTIAN BUSINESS SUCCESS Picharn Jaiseri, Niphon Kantasewi, Janjira Wongkhomthong and Supatana Chomson Pages 26 - 46    Download PDF  Article preview Cite Abstract Two research objectives are: 1) To determine the Christian leadership characteristics which contribute to Christian business success. And 2) to determine the Christian management approaches which contribute to Christian business success. The purpose of this study is to find out and describe Christian leadership characteristics and management approaches that have an impact on Christian business success of Thai Christian business executives. The research design integrated both qualitative and quantitative approaches for descriptive correlational research using a survey method. The results show: 1) Five significant predictors of Christian leadership characteristics for success (F = 41.240, p-value = < .001): awareness (=.269), foresight (=.128), persuasion (=.123), building community (=.121), and stewardship (=.090). The equation of regression can predict the success of Christian business executives 45.8 percent of the total variation of success. 2) Five significant predictors of Christian management methods for success (F = 78.949, p-value = < 0.001): budgeting with generosity (=.220), evaluating with transparency (=.195), planning with God?s blessing (=.158), directing with trust (=.141), and coordinating with truthfulness (=.107). The equation of regression can predict the success of Christian business executives 61.8 percent of the total variation of success.
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การนำแนวพระราชดำริเศรษฐกิจพอเพียงมาประยุกต์ใช้พัฒนาเศรษฐกิจ บริเวณกลุ่มจังหวัดชุมพร ระนองและสุราษฎร์ธานี อาธิ ครูศากยวงศ์ Pages 47 - 62    Download PDF  Article preview Cite Abstract This is a research of applying the royal initiative about Sufficiency Economy in developing the economy of Chumporn, Ranong and Suratthani provinces with the purpose of studying general personal characteristics of sample population, their level of applying the sufficiency economy principle, comparing the application of the sufficiency economy principle, studying general personal characteristics with relations to applying the sufficiency economy principle, and studying problems obstructing economic development of Chumporn, Ranong and Suratthani provinces according to the principle, and development guidance for sufficiency economy. It was a quantitatively and qualitatively mixed research. Questionnaires and interview forms were used in testing 40 samples for tools. The reliability value is 0.9474. There were 1,200 questionnaire samples and 90 interview samples collected by private and incidental selection. Statistics used were percentage, average, standard deviation, T-Test, one-way ANOVA, ratio test using F-Test, and hypothesis test using Chi-Square Test. Sample population were collected from Chumporn, Ranong and Suratthani ? 3 provinces, 25 districts, 50 sub-districts, and 50 villages. The research results are as follows: 1. General Personal Characteristics of the Sample Population: It was found that most representing samples used in this study were female aged between 21-30, had high-school level of education or equivalent, were Buddhists, single, had 3-4 family dependents, worked as students, employees, agriculturists, had average total income between 3,001-5,000 Baht, possessed land of more than 5 rai. The number of 47.25 percent of them had no their own land. Being inhabitants by birth, they had no social function titles. 2. Level of applying Sufficiency Economy principle: Overall, there were 5 dimensions i.e. economic, social, natural and environmental resources, technological, and mental dimensions. The study results indicate a that Sufficiency Economy has been used in economic development of the group provinces at high level with average value of 3.61 and standard deviation value of 0.60. 3. Comparison of applying Sufficiency Economy principle: Overall, the averages were significantly different at the level of 0.05 i.e. the principle has been adopted by Chumporn in developing the economy in the provinces more than Ranong and Suratthani did, while Ranong adopted it more than Suratthani. 4. Hypothesis Test of General Personal Characteristics of the Samples from the Three Provinces with Relations to the Application of the Sufficiency Economy in Economic Development of the Group Provinces: The testing results indicate that age, education level, marital status and occupation do have relations to Sufficiency Economy adoption, while such factors as gender, religion, number of family members, income level, land possession, domicile, and social function title have no relations to applying the Sufficiency Economy in economic development of the provinces.
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การวิเคราะห์ผลกระทบด้านโลจิสติกส์จากการย้ายที่ตั้งศูนย์กระจายเงินสด ในธุรกิจธนาคาร โดยใช้กระบวนการวิเคราะห์เชิงลำดับชั้น (AHP) and Sathaporn Opasanon Pages 63 - 82    Download PDF  Article preview Cite Abstract Facility location decision is considered as a strategic decision, which has long-term impact on business competitiveness in terms of cost efficiency, service level and accessibility to marketplace. This research studies the impacts of relocating a company?s logistics facility. Specifically, a case study of a logistics service provider for a bank, whose services include cash pick-up and deliveries, and ATM refill, is raised. Some of the major logistics issues caused by the relocation of company?s distribution center are identified through process observation and in-depth interview. To evaluate and rank the importance of the logistics issues, Analytical Hierarchy Process (AHP), a well-known multi-criteria decision-making tool, is implemented with a group of company?s policy makers. Four criteria include (1) cost; (2) responsiveness; (3) reliability; and (4) utilization. Results show that according to the company?s perspective, the development of logistics KPIs is given the highest priority, followed by improvement of internal process, vehicle routing, network design, and inventory management, respectively. The research findings are used in developing action plans for logistics upgrade after the facility relocation.
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Literature Review of Brand Personality Nuttapol Assarut Pages 83 - 98    Download PDF  Article preview Cite Abstract The objective of this article is to review and to sort the literatures about brand personality into several topics, the history and antecedent of brand personality concepts, measurement and structure of brand personality, applications of the concept in marketing, identifying the limitations of previous research, and to recommend the future research topics.
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ความสัมพันธ์แห่งหลักพุทธปรัชญา กับหลักปรัชญาเศรษฐกิจพอเพียง อรุณ ศิริจานุสรณ์ Pages 99 - 108    Download PDF  Article preview Cite Abstract The development under the sufficiency theory has contributed to change, in both spiritual and physical dimensions, that the Buddhist economic to guideline has to develop at sufficiency. Such announcement has stimulated lots of results supporting in various aspects. So, this research aims at revealing the influence of Buddhist economic toward to lift for sufficiency theory. The findings indicate that the transformation toward to lift-dimensions for sufficiency, not just development social system such as economics, regulations, and technologies. It is especially crucial to note that only with maturity of consciousness lifted above ego, could human see the holistic realm of the phenomenon, including the advantages and disadvantage of every sciences and everyone. This seeing, in return, would enable human to integrate all advantages in a balance manner, resulting in appropriate approaches to take out of the crises, toward balance and sufficiency.
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Behavioral Intention of the Users of a University Human Resource Management System Worapong Leewattanakit Pages 109 - 133    Download PDF  Article preview Cite Abstract The study examines behavioral intention of users of human resource management system in a university in Thailand. Under technology acceptance model (TAM) framework, this study, using a sample of users of human resource module during realization phase and final preparation phase, investigates the factors that have an impact on users? behavioral intention. The results show that users? attitude, users? expectation, and users? experience are significantly related to users? behavioral intention. Understanding these factors increases managers? ability to develop enterprise resource planning (ERP) more efficiently.